Marketing Concentration

For the marketing concentration, business management majors must complete
nine credits in addition to those credits required for the major.

*MRKT 1301 MARKETING

Three of the following courses:

MRKT 1302 ADVERTISING AND PROMOTION
MRKT 1303 SALES AND SALES MANAGEMENT
MRKT 1304 DIRECT MARKETING
MRKT 1401 INTERNATIONAL MARKETING STRATEGY

*required for the major

                        Suggested Course of Study
                        BS in Business Management

First Year
ENG 0099, 0101, 102 ENGLISH COMPOSITION I AND II          7
MGMT 0101 INTRODUCTION TO BUSINESS                        3
ECON 0102 INTRODUCTORY MICROECONOMICS                     3
ECON 0103 INTRODUCTORY MACROECONOMICS                     3
MATH 102 PRE-CALCULUS                                     3
MATH 0136 APPLIED CALCULUS                                4
CS 0103 INTEGRATED BUSINESS MICROCOMPUTING                3
General education or elective courses                     6
                                                         ___
                                                         32


Second Year
ACCT 0201 FINANCIAL ACCOUNTING CONCEPTS                   3
ACCT 0202 MANAGERIAL ACCOUNTING CONCEPTS                  3
ECON 0206 INTERMEDIATE MICROECONOMICS                     3
ECON 0204 STATISTICAL METHODS                             4
COMM 0104 PUBLIC SPEAKING                                 3
General education or elective courses                    15
                                                        ____
                                                         31


Third Year
FIN 1301 CORPORATE FINANCE                                3
HRM 1301 HUMAN RESOURCES MANAGEMENT                       3
MRKT 1301 MARKETING                                       3
MGMT 1301 ORGANIZATIONAL BEHAVIOR                         3
MGMT 1302 OPERATIONS MANAGEMENT                           3
General education or elective courses                    15
                                                        ____
                                                         30

Fourth Year
MGMT 1401 BUSINESS AND SOCIETY                            3
MGMT 1402 MANAGEMENT POLICY AND ADMINISTRATION            3
Business elective                                         3
General education or elective courses                    19
                                                        ____
                                                         28