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LAWRENCE FEICK
Lawrence Feick is Professor of Business Administration at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh. He has been a faculty member at Katz since 1982 and served as its Associate Dean from 1989-1996. He teaches in the areas of marketing management, marketing research, and international marketing and does research in the areas of consumer information search, international marketing, word-of-mouth influence, and the analysis of categorical data. Previously, Dr. Feick served on the faculty at Pennsylvania State University where he earned his Ph.D. He has published articles in the Journal of Consumer Research, Journal of Business Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Psychological Bulletin, and Public Opinion Quarterly. Dr. Feick has served as a consultant to a number of profit and non-profit firms, including Eastman Kodak, General Motors, Newsweek. He has done extensive executive teaching, including programs for Samsung Electronics, Samsung Automotive, Audi, and Cheil Communications, and has developed a train-the-trainers program on the use of simulations and games in teaching marketing concepts. He has been a visiting professor at the University of Augsburg (Germany), Czech Management Center (Czech Republic), and International Management Center (Hungary).
Office : #362 Mervis Hall at Katz School of Business Tel : 1-412-648-2145 Fax : 1-412-648-1693 e-mail : feick@katz.business.pitt.edu
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