This course is the required undergraduate marketing principles class in the College of
Business Administration at the University of Pittsburgh. The typical student in the
course is a first semester junior. The course uses a combination of lecture,
discussion and exercises to provide you with an understanding of the nature and scope of
marketing. The areas of application will span consumer and industrial goods, services and
non-traditional areas such as political candidates and not-for-profit organizations.
In this web description of the course, the section prior to the midterm is referred
to as Part I and the section after the midterm as Part II.
