Amazon Questions to Answer

  1. Visit the Amazon.com (www.amazon.com), Barnes & Noble.com (www.bn.com), Borders.com (www.borders.com), Walmart.com (www.walmart.com) and Kmart (www.bluelight.com) web sites. Compare the product/service offerings and online customer experience available on each site. What are the strengths/weaknesses of each site? (1 page maximum)
  2. Is there any evidence to support Bezos' debunking of the "7 Myths about the Internet?" Describe briefly the evidence there is to support his statements. Do you agree? (7 bullet points)
  3. What is Amazon.comís current strategy (at the time of the case)? Do you believe in that strategy? (1 paragraph)
  4. What has occurred since the time of the case? (1-2 paragraphs)
  5. How should Amazon.com execute its strategy? What are the key challenges to be overcome? (1-2 paragraphs)