1. Describe the competitive environment of Evergreen. Does a CRM system seem to be needed?
2. Evaluate the previous (legacy) CRM system, providing any significant advantages and disadvantages.
3. What additional benefits might be provided by the Mobile CRM project?
4. What do you believe the noise was in the room during the presentation described at the end of the case? Was it an expression of frustration or excitement? Support your opinion as fully as you can.