This is the last slide and it is to illustrate similar recent endeavours globally and the paper you see here was published recently in BMJ Case Reports by faculty colleagues from the Molecular Gastroenterology unit of Sheffield University. Their paper illustrates to a certain extent whatever i have been trying to put across in the previous few slides.

The authors in this BMJ case report identified a substantial body of patient data surrounding a potential therapy for their own patient�s condition on social media sites and performed a systematic analysis of the internet-based data surrounding their patient�s problem.

i won�t say this article doesn�t have HOLES but the good part about the report is that the authors have made a beginning in manually and qualitatively mining the rich patient centred data that already exists online and this technique if scaled judiciously and collaboratively has immense potential to benefit our individual patients.

THE BOTTOMLINE for the entire presentation today is that if health professionals are not just focused on the disease and also consider the patient as a person and taken in the other dimensions of the person�s life requirements they would be able to better publish their case-reports as a valuable addition to the literature.

You will notice that in this address i have not answered more burning-practical questions such as �what is the impact factor of BMJ Case Reports?� or �Will publishing in BMJ Case Reports count for faculty promotions?� etc because i have simply focused  on what YOU can do WITH Case-Reports rather than what Case-Reports can do for you. I will be happy to take all these burning practical questions over the next 15 minutes although i can�t promise to have an answer to all of them. Feel free to email me if you miss out on your questions in this live session. I have put my email address at the end of the previous slide. Thanks for listening.