Andreoni, James and Douglas Bernheim, "Social Image and the 50-50 Norm: A Theoretical and Experimental Analysis of Audience Effects." Econometrica, 77, no. 5, September 2009, 1607-1636.
Binmore, Ken and Avner Shaked, “Experimental Economics: Where Next?” Journal of Economic Behavior and Organization.
Bolton, Gary and Axel Ockenfels,
“ERC: A Theory of Equity, Reciprocity, and Competition," American
Economic Review, 90, March 200, 166-193.
Charness, Gary and Rabin,
Matthew. "Understanding Social
Preferences with Simple Tests." Quarterly Journal of Economics, August 2002, pp. 817-69.
Cooper, David, and John Kagel, "Other Regarding Preferences: A Selective Survey of Experimental Results," to appear in The Handbook of Experimental Economics, vol 2., J. Kagel and A. Roth, eds.
Engelmann, Dirk and Strobel, Martin. "Inequality
Aversion, Efficiency, and Maximum Preferences in Simple Distribution
Experiments." American Economic Review, September 2004, 94(4),
pp. 857-69.
Fehr, Ernst and Schmidt,
Klaus M. "A Theory of Fairness, Competition, and Cooperation." Quarterly Journal of Economics, August
1999, pp. 817-68.
Levine, David K. “Modelling
Altruism and Spitefulness in Experiments.” Review of Economic Dynamics, Volume
1, Issue 3, July 1998, Pages 593-622.
List, John, “On the
Interpretation of Giving in Dictator Games.” Journal of Political Economy, 2007, vol. 115, no. 3
Matthew Rabin, “Incorporating Fairness into
Game Theory and Economics", AER, 1993